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What Is Opt-in Email Marketing?

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...
Entrepreneur

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...
Multichannel Merchant

Implied Opt-In: A Useful Permission Marketing Tool or Spam?

The process goes something like this: • A person notices some kind of marketing offer, be it online or off, that requires a response to an online landing page where contact information is requested in ...
Entrepreneur

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...
Marketing

MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List Building

A myriad books and articles have been written lately about the validity of opt-in lists, which are advantageous both for click-and-mortar and for brick-and-mortar companies. Once you have targeted ...