The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Ah, the 90s-a decade that gave us grunge, boy bands, and some seriously iconic toys. If you grew up during this time, you ...

Relive the golden age of LEGO with the most iconic sets of the 1980s—from castles and space ships to pirate legends fans ...

Directors such as Christopher Nolan and Steven Spielberg and a sky full of stars, including Ryan Gosling, Tom Cruise, Matt ...

Christmas is one of the best times of year for the toy industry, but a decline in the children's toy market has manufacturers seeking new audiences and tactics. Has your family already sent their ...

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Were you a Lego set kid or a giant-bucket-of-Legos kid? I was a sets kid all the way — I loved, and still love, the zen feeling of building something incredible a little bit at a time. Also, every ...

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If you click on links we provide, we may receive compensation. Including sensory-friendly picks from a doctor and parenting expert Lego; Target; Walmart (2) Black Friday gave us some tremendous toy ...