Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

The author of this commentary is the publisher of Inside Music Media, where this commentary first appeared. Subscription info can be found here. Inception Point AI’s Quiet Please Podcast Network shows ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Spotify Technology (NYSE:SPOT) shares climbed Wednesday after the streaming giant posted stronger-than-expected quarterly earnings and projected continued subscriber growth. The firm posted quarterly ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained confidence navigating the broader economic landscape," highlighting a rebound in demand across ...

The commercial showed Jenner participating in a photoshoot when she notices an organized protest march passing by, featuring diverse young people holding signs with meaningless slogans. She removes ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...