How to Make a Perceptual Map (Positioning Map) in Excel | Perceptual Mapping Examples
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YouTubeTeaching Junction
How to Make a Perceptual Map (Positioning Map) in Excel | Perceptual Mapping Examples
In this video, you will learn how to create a perceptual or positioning map in Microsoft Excel. A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. In this video, I ...
96.8K viewsJan 25, 2021
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#adoftheday 390 Godrej Kala HIT’s marketing strategy focuses on highlighting absolute mosquito elimination through a strong, memorable tagline that reinforces trust in the product’s effectiveness. The advert leverages fear-appeal and #household safety concerns to create urgency, positioning Kala HIT as the essential solution for complete protection. By using simple #messaging and wide media reach, the campaign ensures high recall and motivates quick, repeat purchases. | AdSpyder
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#adoftheday 390 Godrej Kala HIT’s marketing strategy focuses on highlighting absolute mosquito elimination through a strong, memorable tagline that reinforces trust in the product’s effectiveness. The advert leverages fear-appeal and #household safety concerns to create urgency, positioning Kala HIT as the essential solution for complete protection. By using simple #messaging and wide media reach, the campaign ensures high recall and motivates quick, repeat purchases. | AdSpyder
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